Flurth Journal

If You Can’t Sleep With It On, It Shouldn’t Be On Your Skin

As a skincare founder, one of the biggest questions I asked myself before launching FLURTH was:“Can our consumers trust our ingredients in their sleep?”That’s not a metaphor. I meant it literally. ...

Why FLURTH Chooses EU Standards for Safer, Cleaner Skincare

At FLURTH, we believe that what you put on your skin matters. That’s why we follow the EU’s list of over 2,000 banned ingredients—one of the strictest in the world. Discover why clean, vegan, and s...