Why FLURTH Chooses EU Standards for Safer, Cleaner Skincare

When it comes to skincare, what you leave out is just as important as what you put in.

At FLURTH, we’ve made a conscious decision to follow the European Union (EU) list of banned cosmetic ingredients—one of the strictest skincare standards in the world. While many global skincare brands still operate under less stringent guidelines, we believe your skin deserves better.

In this blog, we’ll break down why choosing EU-approved formulations is at the core of FLURTH’s clean beauty promise, and why this should matter to you.

What Is the EU Ingredient List?

The European Union bans over 2,000 ingredients from being used in cosmetics and personal care products. In contrast, to India which has 94 on the list and the U.S. FDA fewer than 30.

These EU regulations are based on extensive scientific research and are designed to protect consumers from harmful, irritating, or potentially toxic chemicals. This includes ingredients linked to hormone disruption, allergies, reproductive harm, and even cancer.

At FLURTH, we voluntarily comply with this high safety standard—even though we’re not legally required to. Because your trust, health, and skin are worth it.

Why FLURTH Chooses the EU Standard

1. Because Clean Isn’t a Buzzword—It’s a Responsibility

So many products today claim to be “clean” or “natural,” but lack the transparency to back it up. By aligning with the EU’s banned ingredient list, we give our customers a clear benchmark: no marketing fluff, just credible, global safety standards.

2. Your Lips Are More Absorbent Than You Think

Our award winning lip care trio is more than just skincare—it’s something you wear daily and sometimes even ingest in small amounts. That’s why we’re ultra-careful about what goes into it. EU-compliant formulas ensure that your lips get only the gentlest, most effective ingredients, free from toxins or hidden irritants.

3. Peace of Mind Is Part of the Product

We don’t want you to read the ingredient label and feel confused or worried. We want you to feel confident, knowing that FLURTH has already done the hard work—formulating with integrity and filtering out anything questionable.

Why This Should Matter to You

✅ Safer for Sensitive Skin

Whether your skin is sensitive, acne-prone, or reactive, EU-safe ingredients reduce the risk of flare-ups, dryness, or allergic reactions.

✅ Better for Long-Term Skin Health

Many banned ingredients cause long-term damage that doesn’t show up overnight. Choosing EU-compliant products is a step toward preventing hidden harm and preserving your skin’s natural barrier.

✅ Cleaner Products = Cleaner Planet

The EU doesn’t just consider human safety—it also weighs environmental impact. That means many of the banned substances are harmful to marine life or ecosystems. By avoiding them, we’re not just protecting your skin—we’re also respecting the Earth.

FLURTH’s Promise: Clean, Vegan, and EU-Compliant

We didn’t start FLURTH to be like every other beauty brand. We started it to challenge what beauty should feel like: light, effortless, safe, and filter-free.

Every product we make is:

🧴 EU-compliant
🌱 Vegan and cruelty-free
🧪 Free from parabens, sulfates, mineral oil, and other known irritants
✨ Packed with clinically studied Korean actives that actually work

Because we believe skincare should never be a compromise.

Final Thoughts: Know What You're Putting On Your Skin

At the end of the day, skincare is self-care—but only if it’s safe care.

Choosing brands that follow strict ingredient guidelines isn’t just a trend—it’s a way of protecting yourself and the planet. And at FLURTH, we’re proud to be a part of that shift.

Your skin deserves the best. And we’re here to give it just that—no compromises, no toxins, no confusion. Just clean, trustworthy care.

Explore our EU-compliant, vegan lip care trio www.flurth.com