If You Can’t Sleep With It On, It Shouldn’t Be On Your Skin

As a skincare founder, one of the biggest questions I asked myself before launching FLURTH was:
“Can our consumers trust our ingredients in their sleep?”
That’s not a metaphor. I meant it literally. Skincare isn’t just something we use—it’s something we live in. It seeps into our pores, into our systems, into our lifestyle.

So I set a clear, non-negotiable standard for our formulations: FLURTH will not use any ingredients banned under the European Union’s cosmetic regulations.

Why the EU? Because, unlike many other global regulatory systems, the EU has banned over 2,000+ ingredients in cosmetics based on strict research around health, safety, and long-term exposure effects. In contrast, the US FDA has banned only around 30 and India around 94. That number alone says a lot.

Why the EU Bans Ingredients: The 4 Major Reasons

1. Health & Hormonal Safety
Many commonly used ingredients—like parabens and phthalates—are known endocrine disruptors. That means they can interfere with hormonal balance, fertility, and long-term reproductive health. The EU says no to these.

2. Skin Sensitivities & Allergies
The EU takes a conservative stance on ingredients that are known allergens or sensitizers. That includes certain fragrances, dyes, and preservatives that might cause rashes, redness, or long-term sensitivity.

3. Carcinogenic & Mutagenic Concerns
Several banned ingredients have shown links to cancer-causing or DNA-altering properties in lab tests. Even if the risk is small, the EU follows a “better safe than sorry” approach. And honestly? So do I.

4. Environmental Impact
It's not just about your skin—it's about the planet too. Many banned ingredients harm aquatic life, pollute water systems, and contribute to long-term environmental degradation. The EU regulations include eco-safety checks as part of the review.

Building Blind Trust: Is That Even Possible?

In a world flooded with marketing buzzwords like “clean,” “green,” and “natural,” can a consumer trust any brand with their eyes closed?
That’s the standard I’m trying to set with FLURTH.
✅ Clean ingredients—not just by label, but by global gold-standard compliance.
✅ Vegan & cruelty-free.
✅ Made in Korea for innovation. Compliant with EU standards for trust.

Our process goes beyond pretty packaging. Every formula is a thoughtful balance between gut instinct and ingredient science. We’re here to heal—not just temporarily soothe.

If you're someone who’s tired of second-guessing what goes on your skin or spending hours decoding ingredient labels, know this: you deserve products that feel safe, work effectively, and are built with transparency.