Flurth Journal

Kojic Acid in Skincare and what it means for you

🚫 Beyond Sulphates & Parabens: The Brightening Ingredient the EU Just Capped — And Why FLURTH Doesn’t Use It We’re in a golden age of beauty — where glowing skin is celebrated, and “glass skin”...

The Hidden Colors in Your Lip Products: What Clean Beauty Doesn’t Tell You

Beyond Sulphates & Parabens: What’s Really Inside Your Lip Color? When we talk clean beauty, avoiding sulfates and parabens is just step one.  The Hidden Colors in Your Lip Products: What Clean...

Is Salicylic Acid Safe in Lip Balms? What Clean Skincare Gets Wrong

When we hear “clean skincare,” most of us think about ditching sulphates and parabens. That’s a good first step — but it’s not the whole story. Some ingredients that sound safe and trustworthy snea...

If You Can’t Sleep With It On, It Shouldn’t Be On Your Skin

As a skincare founder, one of the biggest questions I asked myself before launching FLURTH was:“Can our consumers trust our ingredients in their sleep?”That’s not a metaphor. I meant it literally. ...

Why FLURTH Chooses EU Standards for Safer, Cleaner Skincare

At FLURTH, we believe that what you put on your skin matters. That’s why we follow the EU’s list of over 2,000 banned ingredients—one of the strictest in the world. Discover why clean, vegan, and s...

The Beauty Sleep Secret: Night Lip Care with Flurth

 In the world of skincare, the focus often falls on our faces – cleansers, serums, moisturisers – all designed to keep our complexion flawless. But what about our lips? They, too, deserve some ten...

Ingredients : Unlocking the Magic of ARGININE in LIP PEELS

In skincare products, including lip care products, the arginine used is typically a synthetic form derived through chemical processes. It is not sourced directly from natural food or biological mat...

Lip Balms in Winter: The Science of Soft, Hydrated Lips

When winter arrives, the need for lip care becomes more apparent than ever. The biting cold and dry air can leave your lips feeling chapped and uncomfortable. But have you ever wondered about the ...

Ingredients : Unlocking the Magic of Gluconolactone in LIP PEELS

The Science Behind Gluconolactone Gluconolactone is a polyhydroxy acid (PHA), a gentle exfoliant that offers remarkable benefits for your lips. Derived from natural sources like gluconic acid, this...

Teen Lip Care: Battling Puberty's Lip Predicaments with Ease

Navigating Lip Care During Puberty Puberty brings about various changes, including hormonal fluctuations that can impact lip care in several ways: Oil Production: Hormonal shifts often stimulate oi...